WHAT TO WEAR
Your go-to style guide for beautiful, timeless lifestyle photos.
We get it—choosing outfits for a photo session can feel overwhelming. But it doesn’t have to be.
This guide is here to help you feel confident and look your best, without overthinking it. We’ll cover what works well for family, maternity, and branding sessions—with visual inspiration, color palettes, and a few practical tips to make prep easy.
Let’s keep it simple, stylish, and true to you.
COLOUR PALETTE THAT WORKS
For a cohesive, timeless look across all lifestyle sessions, we recommend a neutral-based palette with soft pops of color. These tones photograph beautifully in natural light and work well across various locations like beaches, studios, or cozy home environments.
We love soft, neutral colors like cream, beige, and gray, with a little pop of sage, dusty blue, blush, or terracotta to keep things warm and natural.
Tip: Lay out your clothing together ahead of time—if the tones complement and nothing feels jarring, you’re on the right track.
GENERAL OUTFIT GUIDELINES
Choosing what to wear for your lifestyle session doesn’t have to be overwhelming! Whether you’re planning a family shoot, maternity session, or branding portraits, the goal is to feel confident and comfortable.
Coordinate
Choose a palette and let each person wear a variation. This adds depth and looks more natural than identical outfits.
Movement is Key
Flowing dresses, skirts, or relaxed-fit tops bring life to your photos—especially in wind or golden hour light.
Stick to Timeless Pieces
Solid colors, classic cuts, and soft fabrics photograph better.
Texture Adds Interest
Linen, cotton, knit, denim, and wool photograph beautifully and add warmth to your images.
Layer up
Cardigans, scarves, vests, or light jackets provide options, especially in outdoor or unpredictable weather.
Looking for more outfit inspiration?
If you'd like to see specific examples of what to wear, feel free to check out our Pinterest board where we’ve curated some of our favorite outfit ideas for families, maternity, and branding sessions!
FAMILY SESSIONS
Cozy, Connected, and Timeless
Moms: Think soft silhouettes—linen dresses, maxi skirts, or jumpsuits in earthy tones.
Dads: Neutral button-ups or pullovers with chinos or relaxed trousers.
Kids: Rompers, knits, and cotton sets in soft tones. Barefoot is always welcome in natural settings.
Accessories: Hats, baskets, or blankets in neutral textures can be lovely additions.
MATERNITY SESSIONS
Elegant, Serene, and Celebratory
Flowing dresses that move in the wind or catch the light beautifully.
Fitted or off-shoulder styles to highlight your bump and neckline.
Stick to soft pastels or warm neutrals—blush, champagne, dove gray, dusty blue.
Partner Style: Linen button-downs, knit polos, or soft neutral tees with trousers or chinos. Keep it subtle and complementary.
BRANDING SESSIONS
Authentic, Polished, and Purposeful
Choose pieces that reflect your brand's energy. Is it calm and minimal? Fun and bold? Organic and warm? Dress to match.
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Bring 2–3 outfits to the session: layers and accessories help switch it up quickly.
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Keep garments wrinkle-free and clean—avoid lint and pet hair.
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Jewelry should be subtle and intentional. Hair and makeup should reflect your everyday elevated look.
FINAL PREP CHECKLIST
Try everything on beforehand
Take mirror selfies in natural light
Steam/iron the outfits
Pack backup shoes, especially for kids
Bring a neutral blanket or calming toy if needed
Keep water and a lint roller handy
Aim for comfort—if you feel good, you’ll look even better